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Did you ever think about adding on some harmonicas to your car's bodywork? Of course not; you don't want people in your neighborhood to vandalize your car. The folks from Mini New Zealand, however, decided to stick 300 harmonicas on a Mini Clubman, just for the sake of a marketing campaign.
Once the job was finished, they created an interactive app on the local Mini website that allows visitors to combine the different sounds from the Mini Carmonica's adventures and create their own compositions. Creative marketing or the result of boredom? Who knows, but one thing's for sure; many of you will definitely turn off the sound after the first seconds of the video below…
Only a few days before its motor show debut at next week's Geneva Salon, the MINI Rocketman concept made its first public appearance at a special event on the sidelines of the Milan Fashion Week. The presentation was held at the Istituto Europeo di Design, which is a design school with a focus on automotive and product design.
The BMW Group said the debut of the Rocketman Concept was stage-managed by London-based film artist, photographer and director Marcus Tomlinson, who also made a short art film for the car featuring Model and actress Lily Cole.
MINI's new concept model is supposed to hark back to the classic Mini in terms of its exterior dimensions while keeping up with the times in terms of safety requirements and occupant space, and also provide a glimpse into the firm's future design language.
Rolls-Royce and MINI may have the same owner, but the two iconic British brands have never been intended to cross paths. That was until a Texas-based firm called BMP Design decided to squeeze a Rolls-Royce Allison 250-C20B jet engine sourced from a helicopter in the back of a MINI Cooper S. Yes, that's right, just behind the front seats.
The consequences of this action are easy to imagine: the 420-horsepower, 400 lb-ft of torque RR engine drives the rear wheels, turning the MINI into a 4WD monster. Managing to drive the car is a major achievement, since the driver needs to balance the conventional controls with the separate levers that command the jet engine.
As you are about to see, the speed and the acceleration of this little rocket are mind-blowing. As is the noise coming from the turbine engine. Watch the videos after the break.
In support of the German Automobile Tuner Association’s “Tune it! Safe!” campaign, AC Schnitzer built the MINI E Police Look Concept, which is being showcased at the 2010 Essen Motor Show. The idea behind the campaign is to create a car that can satisfy tuning aficionados and also meet safety standards.
The BMW Group's MINI E is powered by an electric motor with 204 hp on tap and plenty of low-down torque (maximum is 220 Nm or 162 lb-ft). It completes the standard sprint from standstill to 100 km/h (62 mph) in 8.5 seconds and has a limited top speed of 152 km/h (95 mph).
AC Schnitzer’s comprehensive tuning package made it even better while the police livery is an interesting take on the “safety” theme.
Finished in the classic Polizei colors, the concept has the latest signaling system from Hella mounted on the roof and special wraps from Foliatec. Modified front and rear bumpers, plus lowered side skirts, improve the car's looks, while bonnet vents and a large roof spoiler complete the bodykit.
The tuner opted for new alloys, too. The 18-inch MI 2 wheels feature an 8-spoke design and are wrapped in high-performance Hankook Ventus S1 Evo tires. Stopping power is provided by an upgraded brake system, boasting 328mm 4-pot caliper (in front) ventilated disks. There is also a complete suspension kit.
Inside, the boys in blue are greeted by aluminum pedals, footrest and handbrake handle.
AC Schnitzer says that most of the tuning accessories shown on the concept model are either already available or will soon be offered for the production MINIs.
