VIDEO: New Dodge Charger Ad Inaugurates Fast and Furious Five Partnership

If you’re a car buff, chances are you’ve heard about the next chapter in the Fast and Furious franchise that’s scheduled for release in theaters towards the end of April (see the trailer here). Being that the movie series is popular among car enthusiasts, the Chrysler Group decided to team up with Universal Pictures for a multi-tiered partnership.

Aside from providing 2010 and 2011 model year Dodge Charger vehicles used in numerous chase scenes throughout the Fast Five movie, the Detroit automaker is also sponsoring a Dodge/Fast Five advertisement that will air for the first time on Saturday, April 2 during the Final Four basketball tournaments. However, you can get a sneak peak right after the jump.

“The Dodge brand is proud to partner with Universal Pictures on Fast Five. We enjoyed being a part of the production process and working with the cast and crew, and it clearly comes through in the film,” said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC.

“The chase scenes in this installment of Fast Five are over-the-top and adrenaline-filled, and Dodge fans will be thrilled by the performance of the Dodge Charger.”

The new ad, which you can check out below, stars an Elizabethan-era mother in the 2011 Charger lecturing her daughter about ruining the family name by carrying on in a relationship with Cornelius, a son of a blacksmith’s apprentice, driving Vin Diesel’s 1970s classic Charger.

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VIDEO : Watch the Mercedes-Benz Sprinter Apply for Jobs

What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.

And that’s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...

By Dan Mihalascu

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Lexus Owner Recreates Epic LS400 “Champagne Glass” Ad from the 1980s

In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.”

It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?

One Lexus owner has decided to find out, by (sort of) recreating the experiment with his own Lexus LS460 sedan, some champagne glasses half filled with water and an ordinary suburban driveway. The first test with wineglasses and 5800 rpm works well, but can this same feat be performed with nine glasses and 7500 rpm?

I guess you’ll just have to watch the video to find out.

By Tristan Hankins

Via Lexusenthusiast

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VIDEO: A Wonderful Road Trip through Brazil in an Audi R8 Spyder V10

Truth to be said, any journey would be a blast if you were behind the wheel of sports car like the Audi R8 Spyder V10, but we can’t help but applaud the brand with the four rings for this beautiful, 2-minute long clip filmed in remote, untouristy parts of Brazil. Sit back, turn up the volume and enjoy the ride in the video right after the break.

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Ford Sues Nissan Over Brazilian TV Ad that Ridicules the Focus for Being Overpriced [with Video]

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.

Translated from Portuguese, the lyrics say something along the lines of "all the luxury that I got, I got it with your money," and "don't weep because you're paying extra money -- your money was well spent, look what I do with it."

According to Reuters, Nissan was forced to pull out the ad from TV on March 3 after Ford obtained an injunction. However, being that we live in the age of networking, the ad quickly spread all over the internet.

Watch the video below and tell us what you think about Ford’s decision to sue Nissan in the comments section.

Via: Reuters

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VIDEO: When in New Zealand, Beware of the Most Annoying Mini in the World

Did you ever think about adding on some harmonicas to your car's bodywork? Of course not; you don't want people in your neighborhood to vandalize your car. The folks from Mini New Zealand, however, decided to stick 300 harmonicas on a Mini Clubman, just for the sake of a marketing campaign.

Once the job was finished, they created an interactive app on the local Mini website that allows visitors to combine the different sounds from the Mini Carmonica's adventures and create their own compositions. Creative marketing or the result of boredom? Who knows, but one thing's for sure; many of you will definitely turn off the sound after the first seconds of the video below…

By Dan Mihalascu

Link: Mini

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VIDEO: Here's the Funniest, Most Sincere Used Car Ad

Advertising a used car has become a more complicated task nowadays with some sellers even making use of social networks, YouTube and all that ‘modern’ stuff. One can't just put an ad in the newspaper and hope people are going to call instantly. The following video ad uploaded on YouTube by a Russian Lada owner demonstrates sellers have become much more creative in showcasing their cars' qualities. Watch the funny ad after the break

By Dan Mihalascu

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VIDEO : 2011 Peugeot 308 Facelift Commercial is the Next Best Thing to a Wet T-Shirt Contest...

You can never get it wrong when casting attractive women in commercials, right? That's what the people from Peugeot must have thought when they commissioned this TV ad for the restyled Peugeot 308. The car plays a very marginal part in the commercial, with the 30-second long footage being dominated by the Peugeot's owner, an attractive young lady who walks with no umbrella in the pouring rain just to get to her beloved 308. Not the most creative of ads, but at least the people from the casting department did their job.

By Dan Mihalascu

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New Porsche Commercial Shows Sports Cars Doing Ordinary Activities in Style

Porsches are renowned for their every day usability, although it's hard to believe this is the main reason for which people buy them. However, in its most recent commercial, Porsche promotes the practical side of its 911, Cayman and Boxster sports cars.

The ad is made up of four short fragments called ‘Snowmobile’, ‘Pickup Truck’, ‘Getaway Car’ and ‘School Bus' that show a 911 Carrera 4S, a Cayman, a 911 Carrera GTS and a 911 Turbo involved in everyday activities like shopping or picking up the kids from school. As a bonus, Porsche released a fifth fragment that didn't make it to the 30-second ad, called ‘Pet Carrier’. Take a look at the videos after the jump.

By Dan Mihalascu

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Ferrari Shows us How it Made the FF Promotional Video

The impressive video of the Ferrari FF has garnered close to 750,000 views on YouTube in one month, thanks to its spicy ingredients such as a new Ferrari model, spectacular scenes shot in scenic parts of the world and a majestic soundtrack.

Now Ferrari released another video that gives us a behind the scenes look at how the promotional footage was made. So if you've ever wondered how did they did it, now’s the chance to find out. After watching the video, we believe some Hollywood movies might have been cheaper to make than the FF short film. Check out the ‘Making of’ video along with two more official clips of the FF right after the break.

By Dan Miahlascu

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VIDEO: Corvette ZR1 ALMS Ad Belittles BMW, Ferrari and Porsche, but Ends up Losing to M3s in Sebring…

Just before the season opener of the American Le Mans Series (ALMS) at the Sebring International Raceway in Florida this past weekend, GM aired an aggressive commercial touting its 638-horsepower-strong Corvette ZR1. The ad claims that the firm’s engineers had to reduce the stock ZR1’s LS9 engine output by 168HP in order to compete in the race and “just to be fair against Porsche, Ferrari and BMW”.

For one, the Corvette ALMS racers are actually powered by a V8 loosely based on the Z06’s LS7 engine (see the second video after the jump). Perhaps most importantly, the Corvettes finished third and fourth in the GT class in Sebring behind two BMW M3 GTs… Videos follow after the break.

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Mercedes wants us to think the C63 AMG Coupe is Faster than a Ducati 848 EVO

The freshly revealed Mercedes-Benz C63 AMG Coupe is featured in two promotional videos released by the company. The first footage shows the AMG coupe taking on a Ducati 848 EVO motorbike on some scenic twisty roads. The winner of the duel isn't hard to guess - after all, this is a promotional video for the C63 AMG - but one can't help but wondering if the Merc could stand a chance in front of the Italian superbike if the race hadn't been a friendly one (or at least if the two vehicles would have taken the same route).

However, the appearance of the 140HP Ducati motorbike in the video is the fruit of the marketing collaboration between AMG and the Italian brand announced last year. Scroll down to enjoy the sights and sounds of this beautiful duel, plus a short presentation of the C-Class Coupe in AMG guise in the second video.

By Dan Mihalascu

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Infiniti’s 2012 M Hybrid Campaign Takes a Swipe at Lexus GS 450h

‘Remember’ is the name of Infiniti’s new campaign for the 2012 M Hybrid, which is set to launch in the USA in spring of 2011 with prices starting from $53,700. The 31 second spot takes us on a quick journey through the history of hybrids, beginning with the first hybrid car in 1888, to the hybrid patent in 1909, and through the hybrids of the 1970s on to today’s hybrid models including the Lexus GS 450h, which can be seen in the ad parked on the road.

According to Infiniti, the 2012 M Hybrid directly challenges “the notion that you can’t have great performance and great fuel economy” adding that its model is the only car in America that delivers 360 horsepower and 32 miles-per-gallon (highway) – combined fuel economy is rated at 29mpg.

There’s no mention in the commercial on the model that single handedly made hybrids a household word bringing the technology to the masses – we’re talking of course about the first generation Toyota Prius.

As for the Lexus GS 450h which is pictured in the ad parked on road watching the Infiniti M Hybrid sprint by, with 340HP on tap for a 0-60mph time of 5.2 seconds and a combined fuel economy of 23mpg, it may not be an M5 in terms of overall dynamics, but it’s certainly no slouch either.

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