New Cars Company: Nissan Versa

Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.

The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….

At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.

Translated from Portuguese, the lyrics say something along the lines of "all the luxury that I got, I got it with your money," and "don't weep because you're paying extra money -- your money was well spent, look what I do with it."

According to Reuters, Nissan was forced to pull out the ad from TV on March 3 after Ford obtained an injunction. However, being that we live in the age of networking, the ad quickly spread all over the internet.

Watch the video below and tell us what you think about Ford’s decision to sue Nissan in the comments section.

Via: Reuters

VIDEO

Taking center stage and making its world debut at the 8th China (Guangzhou) International Automobile Exhibition, is Nissan's all-new global small sedan, which will be locally marketed as the Sunny. According to the Japanese automaker, the new small sedan will go on sale first in China in January 2011 and then progressively across 170 countries worldwide under different vehicle brand names.

Even though Nissan's Spartan press release did not mention the Versa, there are one too many styling similarities between the new Sunny and the 2012 Versa sedan teased in an official sketch released by the automaker in October 2010. However, we have to stress the fact that Nissan has not made a connection between the two cars.

The Sunny, or as Nissan likes to call it, the firm's new global sedan, is believed to be based on the underpinnings of the Micra supermini, something that could explain the striking resemblance of the dashboard design.

Among the few details released about the car is that in China, it will be offered with Nissan's 1.5-liter HR15DE four-cylinder engine linked to Xtronic CVT, and that engineers have fitted the Sunny with MacPherson struts up front and a torsion beam for the rear suspension.

For the China market, the new Sunny will be produced in Dongfeng Nissan’s Huadu Plant in Guangzhou and will be priced from RMB 82.8K to 112.8K (US$12,450-16,830 / €9,400 -12,700 / Yen 1.04 million - 1.41million).

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