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What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.
And that’s exactly what a German marketing campaign for the Mercedes-BenzSprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...
A camo’d 2012 Mercedes-Benz ML was recently spotted hanging out on the road by a Youtube user who takes us on a walk around the SUV model in the video after the jump. As we recently reported when our spy photographers snagged a lightly disguised prototype in Germany, the new ML is scheduled to launch towards the end of this year. Depending on the market, the luxury SUV will be offered with a familiar range of V6 and V8 gasoline engines, V6 diesels and a hybrid drievtrain, possibly with plug-in capability.
The freshly revealed Mercedes-Benz C63 AMG Coupe is featured in two promotional videos released by the company. The first footage shows the AMG coupe taking on a Ducati 848 EVO motorbike on some scenic twisty roads. The winner of the duel isn't hard to guess - after all, this is a promotional video for the C63 AMG - but one can't help but wondering if the Merc could stand a chance in front of the Italian superbike if the race hadn't been a friendly one (or at least if the two vehicles would have taken the same route).
However, the appearance of the 140HP Ducati motorbike in the video is the fruit of the marketing collaboration between AMG and the Italian brand announced last year. Scroll down to enjoy the sights and sounds of this beautiful duel, plus a short presentation of the C-Class Coupe in AMG guise in the second video.
Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.
The redesigned Mercedes-Benz C-Class range is claimed to be up to 31 percent more fuel-efficient than its predecessor thanks to the updated engines, all equipped with start/stop function as standard (with the exception of the C 300 CDI 4Matic).
The updated C-Class also benefits from the introduction of ten new driving assistance systems, including the Attention Assist drowsiness detection and the Distronic Plus proximity control. Also available is a new generation of telematics with internet access and 3D navigation display.
In total, more than 2,000 new components have been added to the new model, according to Mercedes-Benz. The new C-Class will be launched onto the European market this month.
