Tata Motors has just unveiled its hotly anticipated 'one-rakh' car at the New Delhi Auto Expo. Officially called the Nano, the new car is also known as the 'People's Car', as it aims to get the upwardly mobile Indian market motoring for a starting price of 100,000 rupees ($2,500).
Available in either Standard (red) or Luxury (yellow) guise, the 624cc, rear-engined four-door Nano has been designed for a four person family and is claimed to have generous interior space despite its compact exterior dimensions - the car is just 3.1m long, 1.5m wide and stands 1.6m high. The mono-volume design, with wheels at the corners, enables this combination of space while facilitating maneuverability in crowded urban areas.
Aside from its low price, a strong selling point of the new Nano will also likely be the ability to personalize the vehicle, like the Mini and the Fiat 500. Buyers will be able to specify different scoop trim (situated ahead of the rear wheels), decals, seat covers and dash colors. It is expected to launch in India later this year.
Available in either Standard (red) or Luxury (yellow) guise, the 624cc, rear-engined four-door Nano has been designed for a four person family and is claimed to have generous interior space despite its compact exterior dimensions - the car is just 3.1m long, 1.5m wide and stands 1.6m high. The mono-volume design, with wheels at the corners, enables this combination of space while facilitating maneuverability in crowded urban areas.
Aside from its low price, a strong selling point of the new Nano will also likely be the ability to personalize the vehicle, like the Mini and the Fiat 500. Buyers will be able to specify different scoop trim (situated ahead of the rear wheels), decals, seat covers and dash colors. It is expected to launch in India later this year.
