Ferrari’s CEO, Luca Cordero di Montezemolo has decided to auction his Ferrari 599 GTB Fiorano. The car comes dressed in red Rosso Monza with charcoal interior. F1-style gearbox, carbon ceramic brakes, and 20″ rims are there to remind you that this is not just some snotty CEO’s ride.Luxury bits includes a cascade sat-Nav, an I-Pod®, and lots of carbon fiber trims. For the record, "the head of the machine" has traveled 5776 kilometers.
Lucky bidder will receive a certificate of authenticity engraved with Chairman Luca di Montezemolo's signature, which will be handed over to the winner of the 599 GTB Fiorano's auction on the occasion of the handover in Maranello. As of this time, current bids has reached € 200.000,00 and will end on June 29, 2009.