Volvo Art Session is the name of an experiment done by Volvo Cars Switzerland, in which ten street artists were provided with an S60 sedan that they could use as a canvas to create different designs.
The snow-white Volvo S60 was painted, sprayed and designed during five days in Zurich's main railway station. The live art happening took place in front of a white dropback canvas and attracted the attention of more than 35,000 commuters, who stopped by to see the unusual art show. "Our intention with this art project was to express and emphasize in a creative and innovative way the design of the Volvo S60", says Anouk Poelmann, President of Volvo Cars Switzerland.
While the S60 was being given ten different personalities, a high-end camera took one shot of the artwork every 10 seconds. The result is a 3-minute film you can check out below.
By Dan Mihalascu
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